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About Lean Muscle

About Lean Muscle

The creation of Lean Muscle is the achievement of my dream, beginning in 1998, to bring coaching and fitness to the next level. Lean Muscle encompasses an online coaching platform, specializing in 3 keys areas:

When I created the Lean Muscle coaching program, I wanted to develop a unique program, better than any other available option out there. Instead of offering a basic cookie cutter approach to diets and workouts, I decided to focus on the individual and personalized nature of fitness, creating a program tailored to each person’s unique goals and needs. This ensures that you receive more attention, more dedicated help, and proven plans and systems that really work.

Our Mission

To provide comprehensive and accessible coaching programs, with technologies and tools that guide you through your body transformation and make you accountable and motivated to achieve results.

How It Works

We offer 3 components to our programs:

1. Video training

We take the guess work out of training, and show you the proper way to execute every exercise. As a Master Coach for over 30 years, I work with the top athletes in their specific field to simplify the exercises for safe and effective training..

2. Nutrition

Each training program comes with a comprehensive nutrition e- booklet containing nutrition advice and easy to follow recipes as well as a formulas to fast track your success.


3. Audio mindset training

Our unique audio program gets your psychological approach and mindset just right. We recommend that you listen to it in bed (in an upright position), and combined with the visualization techniques, this is one of the key components to your success.

About the Director of Lean Muscle Fred Liberatore

Fred Liberatore started his journey to real success as a “Strong Muscle Kid” at school he had the nick name of “Muscles “yes he had good Italian genetics and at the age of 16 and at 100kilo’s he had fell into the category of gym goers “Trying to get Bulked up” and found the necessary tools to understand they key wasn’t bulking it was in fact staying lean and creating a healthy ideal bodyweight. Which got to win him a Mr Australia Title in his early 40’s and create Lean muscle link to home page

The Bulky kid to Speaker, Writer,TV Presenter MC, Fitness & Food coach and Body transformation specialist!

Today, Fred in his late 40’s specialises in Training both elite fitness champions and regular people to achieve extraordinary body transformations in the shortest possible time.

Fred trains champion bodybuilders as well as Top Models, athlete’s and other high achievers, he has his own Personal Training Studio Realfit.com.au

He writes for MAX’S Muscle News and is a TV presenter for a leading Australian supplement company MAX’S as is also commissioned as the official Muscle up coach helping thousands of people transform themselves in under 12 weeks under the MAX’S brand.

Fred is a Presenter for the INBA a natural Bodybuilding federation and is educating and mentoring a new generation of Personal Trainers. A devoted father to his teenage Kids Luke and Rosie and loving husband to his wife Danni -Fred’s always has the philosophy to always ‘Train Smart ‘ no excuses and his own fitness and physique  is a true reflection of this.

Fred has a true edge over most trainers and health experts because he understands the physical and mental aspect to training and nutrition right down to the minute detail, he also combines the all important “Play above the line “and the “Test and Measure” philosophy that he has enabled his clients to really close that gap for truly phenomenal change, and is living proof that resistance training can be done from people from all walks of age no matter what level of fitness.

When it comes to taking action, there can be all sorts of justifications and an excuse says Fred for not doing so. To move forward anyway, it's important to keep in mind that every moment is an opportunity to create value for your life and your world.

When you choose to do nothing with this moment, the opportunity it contains is gone forever, never to return. Fred says Choose instead to invest yourself in effective action, and the potential value of this moment is transformed into real, actual, lasting value in your life.

Decide how you can best express the values and dreams that mean so much to you. Then take step after step to successfully bring your decisions to life and let us at Lean Muscle become part of your incredible journey to achieve optimal health and well being.

We welcome you on board to LeanMuscle and thank you for the opportunity of serving you.