Big decisions come with big risks, right?

Fred Liberatore

Prepping for the Sonny Shdmidt classic in 2000 was a Big Decision that Paid off 🏆winning the overall

As a veteran Bodybuilder for over 4 decades what I learnt that the key to smart decision making when competing in bodybuilding shows is learning to mitigate the risks.

What can you do to minimize the downsides while still pursuing the upsides?

It’s what I call asymmetric risk reward, finding ways to take on the least amount of risk for the most amount of benefit.

Think about a decision you’re facing right now with your health.

What’s one step you could take to reduce the risk and increase the likelihood of success?

Remember, smart decisions don’t avoid risk, they manage it.

[FIRST NAME GOES HERE] Struggling to make a decsion when it comes to your own health and fitness goals then why not make a small decision and Book a free discovery call simply reply to this blog article and together will make those dreams a reality !


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You’re still SOFT
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If you’re over 40, don’t make these mistakes. ​ ​ They’re the reason so many people end up medicated, when all they needed was the truth. ​ ​ ​ Here’s what’s quietly ruining health after 40: ​ ​ Taking advice from people who don’t look or feel healthy. Accepting diagnoses without ever asking “why?” Using meds that fix one number but break everything else. Living stressed, sleeping badly, and calling it “normal.” ​ ​ Now for the truth most people never hear: ​ ​ → You’re probably low in vitamin D, and it’s wrecking everything It controls over 10 percent of your genes Most people need 10,000 IU a day, not the 400 IU on outdated labels ​ → Magnesium and zinc are critical, but almost everyone’s running low Magnesium helps your heart, brain, and sleep stay functional We burn through both minerals faster than we can replace them, and no one tests for it ​ → Avoid calcium and iron; they sound helpful, but they pile up in all the wrong places. Too much calcium can stiffen arteries and joints. Excess iron rusts your organs from the inside out and rarely gets checked ​ → Cholesterol isn’t dangerous; it’s essential You need it to make hormones, repair cells, and fuel your brain Low cholesterol is linked to depression, fatigue, and even dementia ​ → Salt isn’t the problem, but the stuff it’s hiding in usually is. Real sea salt supports your adrenals, sleep, and hydration The issue isn’t salt, it’s ultra-processed food pretending to be dinner ​ → Your gut does way more than digest food It makes your neurotransmitters, controls your immune system, and affects your mood. One round of antibiotics or chronic sugar intake can ruin it for years ​ → Snacking all day keeps your insulin high and your brain fog higher. Constant insulin spikes cause fatigue, weight gain, and inflammation The “eat every 3 hours” advice? Great way to stay tired forever ​ 📌 What’s one “normal” symptom you fixed without a prescription? ​ ​ ☎️ If this newsletter hit's too close to home, book a discovery call here
That’s right: three full days with no food—just water, and a shit load of self-discipline.
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this 72-hour fast was a profound, eye-opening experience.
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These reflections became his book
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es “The happiness of your life depends upon the quality of your thoughts.”let that sink in again !!!! – Marcus Aurelius ​
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The definition of fasting is quite simple
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These pages are more than a book for me; they are a fitness legacy that I feel so excited to share following my four fulfilling decades living and breathing this great industry from end to end. I hope these words will empower ordinary people to find the motivation and strength that I know is within them.
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